Legal

Privacy Policy

Last updated: June 18, 2026
Rucking World and RuckingAI provide educational and informational content only. Nothing on this website constitutes medical advice, diagnosis, treatment, or professional healthcare advice.

This Privacy Policy explains how Aurixon Holdings LLC ("we," "us," "our") collects, uses, shares, and protects information when you use Rucking World and RuckingAI and related services (the "Services").

1. Information We Collect

  • Information you provide: email address when you subscribe, request a training plan, or contact us; messages and prompts you submit to the AI coach; any details you voluntarily share.
  • Automatic information: IP address, device type, browser, pages viewed, referring URLs, and similar technical data via cookies and analytics.
  • Affiliate-link interactions: we log clicks on outbound product links for measurement and fraud prevention.

2. How We Use Information

  • To deliver and improve the Services, including training plans and AI responses
  • To send transactional and marketing email (you can unsubscribe at any time)
  • To measure traffic, performance, and conversions
  • To detect, prevent, and respond to fraud, abuse, and security issues
  • To comply with legal obligations

3. Sharing

We do not sell personal information. We share information with service providers that help us operate the Services (e.g., hosting, analytics, email delivery, AI inference), with affiliate networks for click attribution, and where required by law or to protect rights and safety.

4. Cookies and Analytics

We use cookies and similar technologies for essential functionality and analytics. You can control cookies through your browser settings. Disabling cookies may affect functionality.

5. AI Inputs

Prompts you submit to RuckingAI are processed by our AI providers to generate responses and may be retained for abuse prevention and service improvement. Do not submit sensitive personal, medical, or financial information to the AI.

6. Data Retention

We retain information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

7. Your Rights

Depending on your jurisdiction (including the EU/UK under GDPR and California under the CCPA/CPRA), you may have the right to access, correct, delete, or port your information, to object to or restrict processing, and to opt out of certain data uses. To exercise these rights, contact us via the unsubscribe link or our contact options.

8. Children

The Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16.

9. International Transfers

We are based in the United States and process information there. By using the Services, you consent to this transfer.

10. Security

We use reasonable administrative, technical, and physical safeguards, but no system is perfectly secure.

11. Changes

We may update this Policy. The "Last updated" date reflects the most recent revision. Continued use constitutes acceptance.

12. Contact

For privacy questions, contact Aurixon Holdings LLC via the options provided on the Services.

Rucking World and RuckingAI are brands operated by Aurixon Holdings LLC.